2020, is finally here, and it heralds a new decade of beauty digital marketing. The beauty sector has been at the forefront of digital marketing innovation. More brands are finding innovative ways of attracting and retaining customers, something that has disrupted traditional advertising tactics. Today, it’s impossible to be on the Internet without coming across […]
Category: Marketing
Why Social Media is Indispensable in Fashion and Beauty Marketing
Digital marketers in the beauty and fashion industry increasingly see the need to share transparent and authentic content with their target audience. As the dependence on social media platforms grows, consumers’ beauty and fashion choices are increasingly getting influenced by what they see online. The Indispensability of Social Media In the past, fashion was primarily […]